Hi {{ contact.firstname }},

I wanted to personally invite you to an upcoming webinar I'm really excited about.

Pet owners now expect the same precision and proof for their pets' health that they expect for their own — clinically-validated ingredients with real, targeted outcomes. Nowhere is that shift clearer than in the microbiome, where strains studied for specific human outcomes are now proving themselves in pets too.

In this session, I'll walk you through:

• The scale of the oral health opportunity in the pet category
• The clinical science behind BLIS's oral microbiome approach
• Probi's LP6595 gut research and what it means for digestive health
• Why translatable human clinical data is becoming the trust signal pet brands need right now

If you're thinking about where the pet wellness category is heading — or how to back your next formulation with real science — I think you'll find this valuable. I'd love to have you join us.

Hope to see you there!